Former Big Brother Naija Season 10 housemate Thelma Lawson has revealed the true cost of post-reality TV fame, describing life after the show as “very expensive.” During an interview on Yanga FM, Lagos, Thelma opened up about the financial pressure that comes with maintaining her public image and living up to fans’ expectations.
The entrepreneur and beauty expert explained that while fame has opened doors for her, it has also come with intense financial demands. From her wardrobe to her business investments, Thelma says the price of staying relevant is far higher than many people imagine.
The Fashion Burden of Fame
Thelma shared that one of her biggest challenges since leaving the BBNaija house has been the cost of maintaining her status as a fashion icon. Known by fans as the “most fashionable” housemate of her season, she now feels a constant need to meet those expectations.
“I came out of the house and found out that I was named ‘the most fashionable.’ Now, I have an audience that wants to see what Thelma is wearing… So, it’s expensive,” she said.
According to her, the continuous need for new designer outfits, makeup, and event-ready looks has turned what was once a personal passion into a professional obligation. Each public appearance, brand collaboration, and Instagram post now carries the pressure of perfection — and a hefty price tag.
Balancing Business and Brand
Beyond personal image, Thelma also highlighted the financial strain that comes with managing her growing business empire. As a beautician and entrepreneur, her fame has brought increased visibility — and with it, higher operational costs.
Her business, she said, requires frequent restocking and expansion to meet demand from new customers who discovered her through the BBNaija platform. “It’s very, very overwhelming,” she admitted, describing how scaling up operations has required significant reinvestment of her earnings.
Reality Behind the Glamour
Thelma Lawson’s candid revelation underscores the unseen side of celebrity life — the part that rarely makes it to social media. While fans see the glitz, photoshoots, and red-carpet moments, the financial responsibility of sustaining a luxury image can be immense.
Her story serves as a reminder that post-show success in the entertainment world doesn’t come cheap. For stars like Thelma Lawson, fame is both a blessing and a costly balancing act between opportunity and expectation.
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