Staying True to the Roots: Olamide Declares, “I’m Not Desperate for International Recognition”

Nigerian rap icon Olamide Adedeji, popularly known as Olamide, has once again reinforced his reputation as a proud ambassador of indigenous music. In a recent interview with BBC Radio 1Xtra, the “Local Rapper” hitmaker made it clear that he is not desperate for international validation, emphasizing that his success is rooted in authenticity and loyalty to his home audience.

For over a decade, Olamide has stood out as one of the few Nigerian artists who built an empire by staying true to his Yoruba rap style and unique street sound. His latest comments shed light on a philosophy that challenges the conventional narrative that African artists must adapt to Western styles to gain recognition.

According to Olamide, his formula for success begins with understanding his audience. “You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually. So, I have to stay true to myself and no matter where it is, what it is, I mean, in this world, I have to stay true to myself,” he said.

His statement captures the spirit of an artist who values connection over clout. Instead of chasing international features or Western trends, Olamide continues to deepen his bond with his Nigerian and African fan base, trusting that genuine art will always transcend borders. His rise to global recognition — without altering his sound — serves as proof that originality remains a universal language.

Olamide also spoke passionately about embracing his full Nigerian identity. “I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself,” he said.

For Olamide, what some may consider imperfections are actually the core of his brand. His Yoruba-infused lyrics, street slang, and cultural expressions have not only shaped modern Nigerian hip-hop but have also inspired a new generation of indigenous artists to take pride in their roots.

His message is simple yet profound — true artistry doesn’t require validation from abroad. Instead, it thrives on cultural pride, connection, and authenticity. By staying grounded in who he is, Olamide has achieved what many chase for years: respect, longevity, and influence, both at home and beyond.

Olamide’s journey is a testament to the power of self-belief and cultural identity. His approach building from within before reaching out has become a blueprint for artists seeking lasting success. In the era of global Afrobeats domination, his voice reminds us that the world will always gravitate toward genuine expression.